Story Sharing Between Nordic and Gulf Regions

W4SG would like to invite women leaders based in Sweden and Denmark to join 15 female professionals from the UAE for a one-day workshop in Malmö on professional storytelling.


Date: June 5th, 2015

Time: 09:00 – 16:00

Location: Floor 6, Business Region Skåne, Dockplatsen 26, 211 19 Malmö

Cost: 750 SEK including lunch, coffee and materials (invoice sent upon registration)

Contact/Registration: Lars Olofsson +46 73 651 4607 or

Host: Invest in Skåne

Program Description

Dialogue, cultural understanding and trust are crucial for successful leadership regardless of whether you work at a local or international level. Therefore, we invite you to a unique workshop focused on the shared skills and stories for successful leadership. You will have the opportunity to work together with 15 female business leaders from the United Arab Emirates – participants of the Women Leadership Exchange Program (WLEP) – during this day.

During this one-day workshop we will focus on sharing stories. Many of the most successful companies in the world use storytelling very intentionally as a leadership tool. Storytelling is useful in far more situations than most leaders realize. Five common motivations for storytelling include:

  1. inspiring the organization,
  2. setting a vision,
  3. teaching important lessons,
  4. defining culture and values, and
  5. explaining who you are and what you believe.

Come and explore with us what it means to be a leader today in Scandinavia and the UAE. What are the challenges that we face and how can we support and learn from each other? Explore the differences and discover similarities in our everyday lives. Learn more about what leading in a global context means and how that connects to our individual stories and experiences.

This is a unique opportunity to exchange experience and build relationships with business leaders the UAE. This workshop is part of a joint program between Women for Sustainable Growth (W4SG), Dubai Women Establishment (DWE) and MiL Institute that aims to build a community of female leaders between the Nordic and Gulf regions.


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This website has been made possible with support from the Swedish Agency for Economic and Regional Growth (Tillväxtverket). Support came within the program “Promoting Women’s Entrepreneurship” under the project “The Golden Rules of Leadership“.

Visiting Address
Lund, Sweden
Mailing Address
CMES, Lund University
c/o Lars-Erik Olofsson
PO Box 201
221 00 Lund